Dedicated Investment Platform United Kingdom

The challenge

One of the core challenges that we faced while building Mercuros was the delivery of the whole project in a short timeframe while integrating a series of complex systems. The platform needed a first place for interaction and user registration. While completing the sign-up process in a second phase, the app needed a payment integration, various subscription plans, and a dedicated reporting and analytics area, with custom charts and real-time data processing.

The reporting area had to bring together a heavy pack of data, with many charts that were processing multiple types of data at the same time. Additionally, each user had to check an oversimplified dashboard to quickly understand what’s happening. Besides developing the features, we had to make sure we improved the current algorithms, to improve the speed and the processing systems of each pack of data.

Having a limited budget we had to optimize each page, button and functionality to fit the budget. In this way, from the design phase, we have tried to highlight what is the most important for the end users, by simplifying everything to have a good UI/UX and also enough to understand the value of the developed platform.

We had a couple of internal brainstorming sessions that helped us to bring good ideas to the surface. These ideas were projected by our designer and transformed very fast into something more visual, which were shared with the client for approval. The client brought his ideas which completed ideally what we have sketched.

Our biggest effort was in finding the best charts to display all the information to the end user in a single page/web form, so he can make the right decision for the next investment rounds. As we always focus on the end user, we had to cut some functionalities from the Admin Panel just to focus more on the Customer App.

The result

The first version of the application included a beautiful design that gathered many positive feedback elements. At the same time, as soon as it engaged with its first users it received various reviews on how easy is to use due to the full pack of instructions and details that users have in their on boarding process.

This first release was delivered successfully, and the feedback from the very first users helped us adapt the MVP and implement their action points in the next release. As more positive feedback we are getting, the closer we are to a new release.