Social Trading App Development Switzerland

The challenge

When building a react native mobile app, we had to make sure that all the puzzle pieces got synchronized in the best possible way. Our dedicated react native team took the challenge and started analyzing all the elements, and came up with a further development plan.

One of the first challenges as with any product development project is time related, as our team had to deliver the final product before the new football season. The main focus for the first sports activities from the mobile app was football, so we had only 3.5 months available to deliver it.

From the technical point of view, there was an existing API that we had to integrate into the brand new mobile application and ensure that data communication goes smoothly between old and new systems, and deliver results in real time. An extra layer on this piece of cake we had the complex formulas that had to calculate different combinations of bets for multiple users, which added a bit of complexity. 

FROM TECHNICAL COMPLEXITY TO REAL TIME DATA AND A FRIENDLY USER INTERFACE

As a common step before going into the native app development process, we go through a discovery session together with the client, to highlight and understand what are the most important pieces. 

From the end user point of view, we had to analyze and come up with a design and development plan for the best user journey from user registration, betting settings, payment options, and friendly notifications. Inside the PICK24 application, all the data had to synchronize perfectly, display data in real time, have a wide range of subscription plans available, show in-app messaging, and analyze user performance through simple and efficient reporting. 

Each of these challenges had to respond to different needs because the features were going to be placed in different ways according to the right type of user. PICK24 had multiple layers of user roles, managers, and members, and respectively views, permissions, and functionalities for each one of them.

FULL OVERVIEW OF YOUR OWN COMPETITIVITY

A developer’s role is a very important one as it needs to take complex technology and architecture and split it into baby steps, familiar and friendly for different types of people. A full roadmap of all the private clubs and sportS leagues was provided by the client and brought to the table, so we had to transform them into friendly picks for each user.

The design and development perspective took a look at the most common behaviors and biases that sports aficionados and experts have and translated them into simple functionalities inside the mobile application. All the charts and graphics were adapted to fit each mobile device screen and incentivize users to come back and place one more bet while analyzing the performance of their past actions.

THE RESULT

PICK24 launched as one of the leading mobile applications in this field and is now attracting several users that are predicting sports results, and competing with their friends in a familiar environment.

We mixed good communication, asset planning, and a clear product development roadmap with the time constraint that we had, to make sure we deliver the best possible option, in the time frame needed by the client. This is how the digital product development team from Romania was able to deliver the mobile development process in a flexible, yet short period of time.